Online Marketing: Its Benefits and Effects on Industries

In a fast-paced society, everything has to be done in an instant. Everything costs more. Everything moves faster. The good thing is that we can have anything we want in just one click. We have the different technological advances right within our reach - time efficient and cost effective- which make our way of life more convenient. All of these realities of modern society have been in the name of progress.

One of the benefits associated with Internet marketing is the availability of great amounts of information. Compared to traditional media, such as print, radio and TV, Internet marketing can have a relatively low cost of entry. Consumers can access the Internet and research products, as well as purchase them at any hour of any day. Companies that use Internet marketing can also save money because of a reduced need for a sales force. Other benefits are measurability, flexibility, and affordability . Internet marketing has over other traditional marketing outlets, and these benefits are especially attractive to home based businesses.

The effect on the ad industry itself has been profound. Internet marketing has had a large impact on several industries including music, banking, and flea markets, as well as the advertising industry itself. As Advertisers increase and shift more of their budgets online, it is now overtaking radio in terms of market share. In the music industry, many consumers have begun buying and downloading music files (e.g. MP3s) over the Internet in addition to buying CDs.